Laetitia or Audrey? Choose your denim

Supermodels Are Lonelier Than You Think!

Monday, 2. September 2002

Mon, 02.09.2002, 14:20
Laetitia or Audrey? Choose your denim

Strange things happen. For example, this new billboard appeared during the weekend on the walls of the Metro - it's the new ad of Laetitia Casta and photographer Jean-Paul Goude for the department store Galeries Lafayette. The new project is about denim, and there's an exhibition about the place of blue jeans in history. Fine.
Then suddenly, today there's a new billboard about a denim exhibition. Is it the same project? Quite the contrary. You've probably recognised Audrey Marnay. She is promoting the jeans floor of another Parisian department store, Le Bon Marche, and the photographer is Karl Lagarfeld.
Now, of course, it's a free country (well, sort of), and Lagerfeld is entitled to take part in a marketing ploy, if Chanel owner doesn't object. But since Goude has published long time ago his intention to do something about jeans with Laetitia, could it be that Lagerfeld is involved in a pure plagiat? I mean, we had no exhibition about jeans in department store in recent memory, and then all of a sudden we have two of them.
And how can you compare the boring pic of Lagerfeld with the creativity and energy of Goude? I've uploaded the Goude billboard of the precedent season (temporary url, due to bandwith restrictions it will be down in 48 hours), it will look great as a swimsuit wallpaper on your desktop.

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Richie, Mon, 16:22

Karl & Diesel

Karl Lagarfeld designs his jeans in collaboration with Diesel and has done so for a few seasons now - I hope that they feature in the Galeries Lafayette exhibition as they are amazing.

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